Zoho One

Last updated: Feb 10, 2026

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Rationale

Zoho One is Fluid Attacks' CRM, used for many company-critical processes like Sales, Marketing, Finance, Human Resources, etc.

The main reasons why we chose it over other alternatives are:

• It is an all-in-one solution that allows implementing many critical processes in a single place, reducing friction and complexity.
• It provides an interconnected environment that allows to easily share data between different processes, increasing simplicity and maintainability.
• It is less expensive compared to other all-in-one CRMs or purchasing many services that do more specific things.

Alternatives

The following alternative was considered but not chosen for the following reasons:

SalesForce

• We did not see a feature that would make it a better choice for us.
• It was considerably more expensive.

Usage

We use Zoho One for:

• Sales (Zoho CRM)
• Expenses (Zoho Expense)
• Accounting (Zoho Books)
• Human Resources (Zoho People)
• Customer Service (Zoho Desk)
• Customer Engagement (Zoho SalesIQ)
• Company Documentation (Zoho KB)
• Marketing Optimization (Zoho PageSense)
• External and internal contracts (Zoho Contracts)