Zoho One

Last updated: Nov 3, 2026

---

Rationale

Zoho One is the CRM of Fluid Attacks. Fluid Attacks uses it for many critical processes of the company, for example, Sales, Marketing, Finance, and Human Resources.

Fluid Attacks chose Zoho One over other alternatives for these reasons:

• It is an all-in-one solution. Fluid Attacks can implement many critical processes in one place. This decreases friction and complexity.
• It gives an interconnected environment. Thus, different processes can share data easily. This makes the processes simpler and easier to maintain.
• It is less expensive than other all-in-one CRMs, or than many services that each do more specific tasks.

Alternatives

Fluid Attacks evaluated this alternative and rejected it for these reasons.

SalesForce

• Fluid Attacks did not find a feature that made it a better choice.
• It was much more expensive.

Usage

Fluid Attacks uses Zoho One for these processes:

• Sales (Zoho CRM)
• Expenses (Zoho Expense)
• Accounting (Zoho Books)
• Human Resources (Zoho People)
• Customer Service (Zoho Desk)
• Customer Engagement (Zoho SalesIQ)
• Marketing Optimization (Zoho PageSense)
• External and internal contracts (Zoho Contracts)